Everyline
is a story
of a woman 

Women’s Entrepreneurship EXPO is a unique partnership platform to promote women’s entrepreneurship ecosystem building in the Europe and Central Asia region.They conducted a survey with aim to better understand the  services and would like to visualise the qualitative and quantitative data collected from the survey and hope to attract more potential investor and decision makers to help the community to grow.

Client
UN Women
EXPO

Format 
Information design
Installation

Information Design
Xiaolu Zheng 
Xuwei Huang

Research
Lexiong Ying

Installation
Xiaolu Zheng
Xuwei Huang
Lexiong Ying

During the discussion with the client, we were deeply inspired by their passion , in particular when Lili mentoned about : “ Every line in the survey represents a part of woman’s story being as an entrepreneur in Central Asia and East Europe. Thus by playing with concept of “Line“ and “Story“ we would like introduce the challenges and needs that female entrepreneurs are facing right now. In order to find a suitable interpretation about the “ Lines “ we arranged the material hunting exploring how the texture, the colours could physically represent the key messages extracted from the survey.

Outcome: As the final result we developed 3 installation where will explain from a macro aspect for female entrepreneurs in a world wide scale and then focusing in a more detailed scale by showcasing the needs and challenges in Central Asia an East Europe.

Booklet: Explaining what kind of data sets is every different lines are presenting.

Installation : A physical data sets with aim to bridge the gap between audience and the complex numbers.