The plants interpreter



Beyond words studio is a data led design studio, focusing building the narratives around the data sets. The mission is to find a connection in the data sets about endangered species that they provided. From the provided data sets reveals a concerning issue:  the number of plant extinctions surpasses that of animals.





Client
Beyond words studio

Format 
Graphic Information Design 

Information Design
Xiaolu Zheng 
Jinxiu Chen
Yiran Zhu

Nevertheless, it is worth noting that, from a general perspective, public awareness regarding animal extinctions tends to overshadow concerns about plant extinctions.In order to design series of posts ready to be use on Instagram.

By refining the informations and add external sources to back up our concern. We define us as the plants interpreter with aim to translate the silent needs to a wider audience. Consequently by searching between different ways of interpretation We found out some interesting names that is able to recall people’s past experiences, such as ; Non Parking tree, lady’s slippers orchid, etc… thus we though it could be a play in to help audience get into the context.

Outcome: Series of instagram posts that explain from a macro view what is the current situation of endangered plants and take non parking tree as a specific example and revealing the fun fact about its current situation.